Website Localization and Small Businesses

During the 1960's and 70's, small businesses were not really concerned with growth. However, that disinterest is absent dated. A great number of small businesses in the United States and overseas, were de facto family owned and operated. Sadly, consumers were convinced to accept the impression of 'super' markets that promised convenience, offering a variety of goods. No longer did the shopper have to build individual trips to the baker, butcher, fish market, and pharmacist. Nevertheless, a costly payment was paid for such convenience--hurried and impersonal service, traffic jams, elevated prices, and unfortunately, the failure of many family businesses. Business Growth in Today's World Nowadays, it's almost essential for the small business, whether family owned or not, to strongly consider commercial growth. This involves day consuming tasks such as establishing a reliable and fully functional website. This allows an enterprise to
engage in electronic commerce, also known as 'e-commerce'. Along with an e-commerce enabled website comes the necessity for what is termed 'website localization'. To what does website localization refer? In short, it's the operation of rebuilding a website written in one language, and oriented towards a specific culture, into a site responding to the needs of foreign visitors. Small businesses can greatly increase sales by not only serving 'virtual' consumers, nevertheless also, foreign customers. While it's true that the U.S.A leads the earth in personal computer usage, and English is the dominant language, other things must be considered. Website localization has become an meaningful topic of conversation for a reason. Consider that only about 35% of Internet users speak English, and not all of them speak it as a mother tongue. Many of these English-speaking users would prefer a site in their native tongue. This is evident
by the point that roughly 50% of search engine requests are submitted in a language other than English. If these Internet users are choosing to search in their language, how much more they would like to conduct business in their language. It's calculated that persons are four times more likely to respond to content if it's in a language they know well, a act with which all should be able to identify. Website Localization Carried out A absolute field illustration of the importance of website localization can be seen in the increased sales that a Bulgarian corporation enjoyed. The Bulgarian actor Hristo Shopov became famous in the U.S.A with his role in the movie, The Passion Of The Christ. Americans took an interest in buying other films in which he starred. Balkanatolia.com was prepared to serve English-speaking American consumers only by reason of they had made the fine decision to participate in website localization. A search engine query in English containin
g the nickname of the actor or of one of his movies, quickly led to the English language platform of the Bulgarian site. Once there, the visitor, whether Bulgarian or English-speaking, could easily opt to view content in either language. Their website localization advantage had provided them with a dual-language platform for safe e-commerce. Website localization significantly influences firm credibility and could increase sales. Full text: http://computerandtechnologies.com/web-hosting/news_2008-04-29-15-30-04-183.html